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Facebook to Require Verified Identities for Future Political Ads
09 Abril 2018, 01:27 | Benedicto Grullon
Preview of the messages
In an example distributed by Facebook, a mock-up ad with a picture of a candidate carries the words, "Political Ad - Paid for by XYZ State Party Committee". Those changes will be rolled out later this spring, Facebook says. Facebook does not have the trust of most people right now. By announcing the feature is coming to all users it seems like an attempt to make Zuckerberg appear as a beta tester of the feature to some.
Cambridge Analytica tweeted on Wednesday, "When Facebook contacted us to let us know the data had been improperly obtained, we immediately deleted the raw data from our file server, and began the process of searching for and removing any of its derivatives in our system".
"We're trying to grapple with so many headlines, that by the time he takes the witness table at the hearing next week, there probably isn't going to be a lot of news". "Mark is really sorry for that, and what we're doing now is taking really firm action".
Also, some users who logged in to Facebook through Android devices discovered that Facebook had been collecting information about phone calls they made and text messages they sent. "By increasing transparency around ads and Pages on Facebook, we can increase accountability for advertisers improving our service for everyone", Facebook said. The Sony messages included disparaging remarks about movie stars and other people in the entertainment industry. "We did so in full compliance with our legal obligations to preserve messages". Users on the other end are not notified.
The aforementioned "unsend" feature has reportedly been in the works for a couple of months, with Facebook relaying the following to BGR. This way, a message will disappear from the sender and receiver's inboxes after a certain amount of time.
Using Facebook's own Download Your Information tool no longer yields these messages, either, as it looks like Facebook has deleted them for all practical purposes. The company says the "unsend" option has been planned for a while, but the timing of the development brings that into question. But Zuckerberg and other executives didn't use this, and instead had their permanent messages specially retracted.
Sandberg said Facebook also should have been more proactive in dealing with Russian interference in the 2016 presidential election. Earlier, users had to delete the unintended messages within seven minutes from sending them. The publication also claims it has email receipts proving retractions.
"We're starting this in the USA and expanding to the rest of the world in the coming months", Zuckerberg said on his Facebook page.
Facebook has detailed the changes it is implementing to protect user data. In this mode, they can set a time on when the message will self-destruct.
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Hearings over the issue are scheduled in the USA , and the European Union is considering what actions to take against the company. We also think it's important for people to be able to see the other ads a Page is running, even if they're not directed at you.
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