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prensaestatal.com Abril 22, 2018


Facebook to make political ads more transparent

09 Abril 2018, 02:02 | Crisanna Felipe

Preview of the messages

Preview of the messages

This makes the recent revelation that Facebook secretly deleted Mark Zuckerberg's messages in Messenger without notifying the recipients uncomfortable, to say the very least.

SCL is Cambridge Analytica's parent company.

In the latest controversy for the beleaguered social network, Facebook has conceded it approached USA hospitals and medical groups about the sharing of patient data for a proposed research project, which the company now claims has been paused.

Facebook announced Friday it will require political ads on its platform to state who is paying for the message and would verify the identity of the payer, in a bid to curb outside election interference.

In response to controversy regarding its Messenger app, Facebook will now be allowing users to "unsend" messages.

Canadian political consultancy AggregateIQ has been suspended on Facebook for alleged mishandling of user data, the social network said, as it continues damage control activity in the wake of the Cambridge Analytica scandal. However, as for this feature, it was by default enabled for the CEO and other Facebook executives on their regular chats.

Global News has reached out to AIQ for comment, but in a previous statement the company said it has worked "in full compliance within all legal and regulatory requirements in all jurisdictions where we operate".

Zuckerberg's scheduled for two hearings next week before Congress, where he will be questioned by lawmakers who have expressed dismay at Russian use of Facebook during the 2016 election, and the exposure of data to Cambridge Analytica, which worked on President Trump's campaign.

Facebook will require every such advertiser to confirm their identity and location.

The company is facing a global backlash over the improper sharing of data. Hearings over the issue are scheduled in the USA, and the European Union is considering what actions to take against the company.

Furthermore, these Facebook Ads will be clearly labeled in the top left corner as "Political Ad", next to which "paid for by" information shall be shown.

The company provided a statement from the interim CEO of the American College of Cardiology Cathleen Gates in support of the plan.

Zuckerberg also said that Facebook would support the Honest Ads Act, a bill now under consideration in Congress that would extend the political ad rules for TV stations and print publications to online services.

Facebook users can opt out of seeing targeted ads, but can't shut off ads altogether. It's now been discovered that Facebook not only collects and uses the personal data of its members but also collects the data of those who never signed up for Facebook.

Facebook Inc Chief Executive Mark Zuckerberg on Friday endorsed USA legislation to regulate political ads across the internet, a concession to lawmakers days before he is scheduled to testify in two US congressional hearings.



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