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prensaestatal.com Abril 22, 2018


Mark Zuckerberg Announces New Facebook Ad Regulations

07 Abril 2018, 04:13 | Benedicto Grullon

Fresh calls for Facebook to face inquiry after it emerges that up to 45000 Irish users may have had personal details

Facebook paused a research project that asked hospitals to hand over patient data

Facebook says the change was made following the 2014 Sony Pictures hack, when a mass data breach at the movie studio resulted in embarrassing email histories being leaked for a number of executives, ultimately costing co-chair Amy Pascal her job.

According to CEO Mark Zuckerberg, anyone who seeks to purchase a political or "issue ad" on the social network will need to verify who they are and where they are located.

The move is meant to clamp down on fake pages and accounts that were used to disrupt the 2016 presidential elections in the US.

Mark Zuckerberg, Facebook's founder and CEO, is scheduled to testify before Congress Wednesday in relation to the Cambridge Analytica scandal.

The plan was to take health records - such as a patient's age, prescription and number of hospital visits - and link it to their Facebook data. If users themselves aren't more careful there is no saying what could happen to privacy next.

But some people are angered that Facebook never disclosed the policy and feel they are being treated unjustly since there's no similar tool for regular users. That app vacuumed up information from users who gave the app permission to access their accounts - as well as additional data from their Facebook friends.

- AUSTRALIA: Australian authorities say they are investigating whether Facebook breached the country's privacy law, which requires organizations to ensure personal information is held securely. "We're committed to getting this done in time for the critical months before the 2018 elections", Zuckerberg said in the post.

Facebook has grown into a colossus in campaign spending, serving up a rich bounty of intimate data that is used to target potential voters from among its online audience of more than 200 million monthly users in the US.

Facebook's new verification process will also account for managers of these pages with a large user base.

Facebook has been scrambling for weeks in the face of the disclosure of the hijacking of private data by the British consulting group working for Donald Trump's 2016 presidential campaign. Facebook didnt elaborate on how the feature would work and said the feature is still being planned. Facebook executives took almost five days to respond to the Cambridge Analytica reports. Then the hackers used automated computer programs to feed the numbers and addresses into Facebook's "search" box, allowing them to discover the full names of people affiliated with the phone numbers or addresses, along with whatever Facebook profile information they chose to make public, often including their profile photos and hometown.

Neither Zuckerberg nor Sandberg have identified those who carried out the data scraping, but outside experts believe they could have been identity thieves, scam artists or shady data brokers assembling marketing profiles.

The scraped information was limited to what a user had already chosen to make public - which, depending on a person's privacy settings, could be a lot - as well as what Facebook requires people to share.



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