To get verified by Facebook, ad-buyers and Page administrators will have to provide the company with a goverment issued ID and a physical mailing address. This applies to all advertiser Pages on Facebook - not just Pages running political ads.
To most people, this seemed like a power used exclusively to remove damaging evidence, but Facebook is claiming they have been working on this feature for all users.
As Facebook was coping with its image, through interviews and by kicking Russia's Internet Research Agency off of Facebook because its efforts to influence the outcome of the 2016 USA presidential election, new data revealed that China was doing the same thing. "We believe most people on Facebook could have had their public profile scraped in this way", Schroepfer said in a blog post.
Mr Zuckerberg has made similar statements in the past, but has added that Facebook remains committed to offering a free service paid for by advertising.
If you'd like to feel uncomfortable, go to the settings menu on yourFacebook page and request that the company send you the treasure trove of data they've accumulated about you.
The Ministry of Communications and Information Technology says in a statement Friday it has asked the National Police to investigate possible violations of Indonesia's privacy law a day after Facebook announced that personal data of more than 1 million Indonesians might have been exposed by political consultant Cambridge Analytica.
Zuckerberg is scheduled to appear on Tuesday before a joint hearing of two U.S. Senate committees, and on Wednesday before a U.S. House committee.
The announcement caps a week of high drama for Facebook, which has dispatched senior executives to reassure users, advertisers, and lawmakers that it's stepping up efforts to protect privacy and owning up to instances where it failed to safeguard people's data.
"From now on, every advertiser who wants to run political or issue ads will need to be verified". Those ads reached about 10 million Facebook users in the United States, the company said in October.
It comes as Facebook's Chief Operating Officer Sheryl Sandberg said Facebook should have conducted an audit after learning that a political consultancy improperly accessed user data almost three years ago.
Those who manage large Facebook pages will face tougher scrutiny, too, for the ads they run, Zuckerberg says.
On top of that, some users who logged in to Facebook through Android devices discovered that Facebook had been collecting phone call logs and text histories. Facebook can not substantively change anything by changing its policies now; data is out there in the world and Facebook has essentially no control over who does what with it. He has spent more than eight years covering the ways that tech companies like Apple, Facebook and Google navigate the corridors of government - and the regulations that sometimes result.
By contrast, messages from Zuckerberg that are older than four years old seem to comprise the bulk of those deleted, according to TechCrunch.
Facebook has implemented this type of feature in its products before.
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Lewis says that it's not hard to conceive of ways such a feature could be abused, say during a sexual harassment investigation. She added that Facebook also must be more open about "issue" ads, which don't support individual candidates.
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Last month, a Facebook representative was questioned by the parliamentary Select Committee studying deliberate online falsehoods. " Facebook is obliged to delete personal data for those who wish to terminate their accounts in most countries".