Abril 25, 2018

Google's former head of search and AI is joining Apple

05 Abril 2018, 12:04 | Benedicto Grullon

Already “AI first,” Google just decided to up the algorithmic ante

Google Search and AI Chief Said to Step Down

The hire of the 53-year-old Scot may signal a new approach at Apple in terms of the company's engagement with the research community, but it is unlikely to see Apple step completely in-line with its rivals. That's a Pentagon program focused on using artificial intelligence to analyze drone footage, and the New York Times reports it could increase the precision of drone strikes.

Apple has hired John Giannandrea, Google's former head of search and artificial intelligence. This will likely by the strategy Apple uses to get itself back into the AI game, having led with the launch of Siri back in 2011 but since found itself overtaken by rivals Amazon and Google with Alexa and Google Assistant respectively.

Google bought Metaweb in 2010, which significantly bolstered Google's search engine by being able to provide direct answers at the top of the search.

Google's advanced AI is integral to a number of its products, like Google Assistant.

During his tenure, Google became widely renowned as one of the AI industry leaders.

Giannandrea will be tasked with improving Siri, the iPhone's digital assistant that seems to have grown less popular as competitors create proprietary devices that parallel, if not more. It's expanded its remit to everything from cars to the Apple HomePod. Giannandrea will stay at the company, according to TechCrunch.

Talking about the future of the technology, John Giannandrea also mentioned the possibility of personalized "pervasive computing", where the capacities of the computer to assist humans would be infused in the entire environment rather than shrinking into the mobile phones. The Google and Facebook along with Amazon and Microsoft are pioneering AI technology. Apple didn't even let its employees publish their AI based research until 2016.

While Apple wants to explore building services with neural networks, it wants to do so without compromising the privacy of user data. Lately, the Cupertino giant has been lagging behind its peers in the AI arena and has been facing heat especially due to its oft-criticized digital assistant. He had been the head of Google search for the last two years and was appointed to that position as Google rolled AI into products used by millions of people around the world. Machine learning experts are in high demand in Silicon Valley, with salaries often exceeding eight figures.

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