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Senators Call For Mark Zuckerberg To Testify On Cambridge Analytica Incident

24 Marcha 2018, 06:44 | Dolorita Barahona

Mark Zuckerberg speaks during an interview in Washington on Sept. 18 2013. JIM WATSON AFP Getty Images

AFP  Getty Images

"It is clear to me that the rules need to be strengthened to make sure that she has the enforcement powers that we need".

The Trump campaign used Cambridge Analytica early on, and the former employee of the firm, Chris Wylie, has said the firm's data and analysis helped shape the politically divisive tone of the Trump campaign.

After five long days of silence, Mark Zuckerberg has finally spoken about the ongoing Cambridge Analytica revelations.

The UK-based data-mining firm Cambridge Analytica has been accused of lifting the Facebook profiles of more than 50 million users without their permission in order to manipulate elections. "The data collected from your users never should have happened in the first place".

British police removed cordons around the London headquarters of Cambridge Analytica on Thursday after they deemed a suspicious package which sparked a security alert to be safe.

The company uses a method known as "psychographs". This uses information about a person's behavior to influence their decisions. Steve Bannon, who then became Trump's chief strategist, was at the head of the Cambridge Analytica board. For example, we will remove developers' access to your data if you haven't used their app in 3 months.

Analysts said Zuckerberg's promises to investigate thousands of apps, and to give members a tool that lets them turn off access, would not substantially reduce advertisers' ability to use Facebook data - the company's lifeblood. The CEO reiterated in interview after interview that Facebook sends people to testify who are the most informed about the topic at hand.

The request came a day after company executives briefed committee aides for almost two hours and left with a list of at least 60 questions they were unable to answer, two aides said.

Zuckerberg, in his latest public statements, said he will try to cut down on all three.

"This will go down as the textbook case study as how not to handle a crisis", said Scott Galloway, a New York University professor of marketing.

The personality survey created by Dr Kogan - who claims he has been made a "scapegoat" by Facebook and CA - was installed by about 300,000 people, Mr Zuckerberg said.

Those measures, announced Wednesday by CEO Mark Zuckerberg, mostly involve new limits on what Facebook apps can do with the user data they collect.

"But for now, we see no signs of advertiser demand diminishing; on the contrary, worldwide ad spending on Facebook is expected to rise more than 22% this year, reaching $48.85bn [£35.5bn]".

On Thursday, Facebook executives were still saying sorry.

Meanwhile, some Facebook users have been leaving the social network or mulling the possibility, and Facebook's stock is down 9 percent since Friday. "I actually think the question is more: What is the right regulation rather than 'yes or no, should it be regulated?'" "They tweak procedures. But they don't seem to learn from mistakes, don't really seem to care".

I want to thank all of you who continue to believe in our mission and work to build this community together.

The Digital, Culture, Media and Sport Secretary said he understood why people were deleting their accounts with the social media giant and promised the Information Commissioner would also be given beefed-up powers.

Several U.S. lawmakers have said they plan to call on Zuckerberg to appear in Congress to answer questions about privacy issues. Brian Acton, the co-founder of WhatsApp, which was acquired by Facebook four years ago for $19 billion, has joined the cause. Certifies to Facebook that company holds no data from GSR. Acton wrote a short message on Twitter this week urging people to stop using Facebook.

"It is time. #deletefacebook", his post said.

Facebook's financial health has suffered greatly since news of the privacy issue broke. Ashley Thompson was the editor.



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