Marcha 23, 2018

Snapchat now lets you add Giphy GIFs to your snaps

22 Febrero 2018, 02:23 | Benedicto Grullon

Snapchat News Updates on Features, Filters and Emojis | Daily Mail Online

Citi Downgrades Snap To Sell Amid Negative Sentiment Of Snapchat's Redesign

That negative opinion has now moved to the US, where almost 1.5 million people have retweeted a petition asking for Snap to go back to the previous version of its app.

This should be addressed going forward if this update is here to stay, despite the harsh backlash from users.

Snapchat is to allow users in the United Kingdom to buy and create their own personalised in-app Lenses for the first time. Snap announced on Tuesday that users can now add GIF stickers in the app, which can be overlaid onto uploaded photos and videos.

Snapchat wants to do so much more than add a few tabs to drum up some interest.

Taking a look at Snap's response, they're basically saying tough luck, which echoes CEO Evan Spiegel's response from last week. This, he said, is for the best.

CEO Evan Spiegel is putting up a courageous front, saying the complaints "validate" the changes that were made and that he is "excited" about the response so far. "This year, for the first time, less than half of US internet users ages 12-17 years will use Facebook via any device at least once per month", it said in a report.

Citi's Mark May noted that the negative blow back isn't going to just magically disappear, and he's anxious that it will result in a "decline in users and users engagement". It has received more than 1.2 million signatures.

In the same interview, Spiegel said, "The tech is an important piece, but I think the harder part you can't get around is the time it takes to learn". The move was widely seen as an effort by Snapchat, long beloved by teens and tweens but less understood by adults who gravitate toward more established platforms like Facebook, to staunch user growth declines and broaden its userbase.

To make things even more depressing for Snapchat, the 20-year-old cosmetics mogul, who recently made her return to all platforms following the birth of her daughter paid tribute to the site, adding: "Still love you tho first love". Figuring out how to use it was like a secret you could share with friends, and it worked, successfully winning over young folks while remaining out of reach for numerous olds who still use Facebook. Along with the new design changes, the update will also include a new way to filter friends with active Stories, Group Chats, and Subscriptions.

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