Marcha 23, 2018

Google Switches On Its Chrome Ad-Blocking Filter

16 Febrero 2018, 06:38 | Benedicto Grullon

Google tackles bad ads

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Chrome's new filtering system follows the Better Ad Standards guidelines to block the most annoying types of advertisements, like full-page pop-ups or flashing, animated ones.

Those ads which repeatedly show up on the website and fail to comply with the standards, will be blocked by Chrome based on the number of complaints against it.

Google Chrome will now block intrusive adverts by default.

Google's Chrome now has a baked-in ad-blocker that selectively targets Web sites that include auto-play adverts, pop-up adverts that have count-down timers, or mobile adverts that take up more than 30% of the user's screen at once, among others.

And it's using a big hammer: Chrome will start blocking all ads - including Google's own - on offending sites if they don't reform themselves. Chrome's ad blocker only focuses on intrusive ads. Sure, it's telling advertisers not to be evil, but it's also hoping that a better experience will mean fewer people feel the urge to download a third-party ad blocker.

This comes after the technology company made a decision to enhance user experience as ads were reportedly disrupting online experience.

Similarly, publishers that enforce the quality and standards set by Google will not only be able to better engage with those who visit their website but also be forced to better manage monetization and user development efforts.

On your Chrome browser, access to "settings" menu by clicking the three vertical dots in the top right corner. Further, ads on both desktop and mobile segments are being targeted.

"Consumers were becoming increasingly frustrated with ads that disrupted their searches for content", said Coalition spokesman Brendan McCormick. But it didn't stop new forms of aggravating ads from proliferating.

It is pretty clear that not all ads will be blocked by Google.

As long as the policing of websites is carried out accurately, and there's not too much red tape when it comes to site owners organizing a re-evaluation should they be affected, this shouldn't massively detriment publishers of your favorite websites. "Publishers are beginning to feel like they're playing in a gig economy operated by Google".

Earlier this week, Google launched a platform for bite-sized "visually rich" content for viewing on mobile devices, called Amp Stories.

The Coalition for Better Ads assesses websites according to how many violations of Better Ads Standards are found on a sample of pages.

Google now controls about 75% of all search traffic on the web and in 2017, it commanded a 42% share of the US digital ad market, according to eMarketer. Google runs the world's largest online advertising business, and YouTube is the world's largest online video site.

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