Google's Chrome now has a baked-in ad-blocker that selectively targets Web sites that include auto-play adverts, pop-up adverts that have count-down timers, or mobile adverts that take up more than 30% of the user's screen at once, among others.
And it's using a big hammer: Chrome will start blocking all ads - including Google's own - on offending sites if they don't reform themselves. Chrome's ad blocker only focuses on intrusive ads. Sure, it's telling advertisers not to be evil, but it's also hoping that a better experience will mean fewer people feel the urge to download a third-party ad blocker.
This comes after the technology company made a decision to enhance user experience as ads were reportedly disrupting online experience.
Similarly, publishers that enforce the quality and standards set by Google will not only be able to better engage with those who visit their website but also be forced to better manage monetization and user development efforts.
On your Chrome browser, access to "settings" menu by clicking the three vertical dots in the top right corner. Further, ads on both desktop and mobile segments are being targeted.
"Consumers were becoming increasingly frustrated with ads that disrupted their searches for content", said Coalition spokesman Brendan McCormick. But it didn't stop new forms of aggravating ads from proliferating.
It is pretty clear that not all ads will be blocked by Google.
As long as the policing of websites is carried out accurately, and there's not too much red tape when it comes to site owners organizing a re-evaluation should they be affected, this shouldn't massively detriment publishers of your favorite websites. "Publishers are beginning to feel like they're playing in a gig economy operated by Google".
Earlier this week, Google launched a platform for bite-sized "visually rich" content for viewing on mobile devices, called Amp Stories.
The Coalition for Better Ads assesses websites according to how many violations of Better Ads Standards are found on a sample of pages.
Google now controls about 75% of all search traffic on the web and in 2017, it commanded a 42% share of the US digital ad market, according to eMarketer. Google runs the world's largest online advertising business, and YouTube is the world's largest online video site.
South Africa elects Ramaphosa as new president
They get a residence, a auto fleet and private air travel as part of the government-funded retirement package for former leaders. After studying, Ramaphosa turned to trade unionism - one of the few legal ways of protesting against the white-minority regime.
Hurricanes Look to Cause Major Damage to No. 1 Virginia
The Cavaliers, who hold their opponents to a nation-best 52.8 points per game, negated all flow to the Hurricanes' offense. AMES, Iowa - Udoka Azubuike scored 19 points, Malik Newman had 17 and Kansas bounced back from a brutal loss at Baylor.
Bipartisan immigration pact among several Senate proposals
That appeared to rule out the latest plan from Democrats and the rebel Republicans, which is a watered-down version of a plan Mr. Instead, Democratic leaders rallied behind a bipartisan plan that would also give 1.8 million Dreamers a chance for citizenship.