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15 Febrero 2018, 02:19 | Crisanna Felipe
Facebook has tried to stem an exodus to Snapchat with measures such as a new version of its Messenger app for children
This year, less than half of USA internet users ages 12 to 17 will use Facebook on any device at least once a month, the forecast said.
The Guardianreports that 500,000 over-55s are expected to join Facebook this year, meaning there will be 6.4 million people over 55, the second-biggest group after 16-34s.
Facebook and Snapchat have been embattled adversaries ever since Facebookattempted and failed to acquire the messaging app in 2013. The research firm per Recode, estimated that the social networking giant will lose around 2.1 million users in the USA below the age of 25.
Facebook declined to comment, and Snapchat did not respond. This has sped up with the the 5.6% decline expected in 2018. There is some good news for Facebook though.
Facebook is in the data business, so this kind of thing was always going to happen. But they may be missing the point. It is often the first taste of social media for the older populace. Tumblr, Google+, Reddit, YouTube, LinkedIn, Pinterest, Flickr, and other platforms now seem to be considered not only viable options in a personal social media arsenal, but also potential replacements for those that want those specific services and not a more comprehensive Facebook account.
As Facebook has grown older - it celebrated its 14th birthday earlier this month - so too has its user base and its popularity among older people.
Most recently, Facebook has been accused of copying Snapchat's platform through its Instagram, Messenger, Facebook and WhatsApp apps. Instagram's users are only increasing. And a recent update even more strictly delineated the two. Past year it released Snap Maps and Context Cards, and a redesign that clearly separates friend content from brand content. Users have to decide to click on Discover - knowing full well that that tab leads to advertisements and media.
"Both [Instagram and Snapchat] have found success with this demographic since they are more aligned with how they communicate-that is, using visual content". Facebook is appealing less to younger generations and Instagram is not picking up the slack as it previously did.
The number of teens aged 12 to 17 using Facebook in the United States dropped by 11.46% in 2016, going from 15.2 million monthly users to 13.5 million. "That's the predicament Facebook is in", said eMarketer principal analyst Debra Aho Williamson. Snapchat expects around 86.5 million USA users.
Heiko Duenkel, litigation policy officer at the federation of German consumer organisations, said: "Facebook hides default settings that are not privacy friendly in its privacy centre and does not provide sufficient information about it when users register".
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