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prensaestatal.com Febrero 21, 2018


Netflix, Amazon and HBO handed NBC millions for Super Bowl ads

09 Febrero 2018, 03:38 | Gervasio Siguenza

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Instead, rumors flew that the President might take his pre-game interview to Fox News, after having done his interview with Bill O'Reilly past year (when FOX was broadcasting the Big Game).

Super Bowl LII was a non-stop offensive juggernaut that snapped no fewer than 17 all-time Big Game records-including most combined total yards of offense (1,151) and fewest punts (one, care of Eagles' hoofer Donnie Jones)-and yet somehow the endlessly entertaining contest put up the lowest ratings since 2009. These apps and websites were used across 6.1 million unique devices, marking a 112% increase from Super Bowl XLIX, the last NBC Super Bowl live stream.

The league saw ratings drop for this year's Super Bowl in spite of what turned out to be an instant classic. But the bottom line is whenever you come away from the Super Bowl without Bud ads being near the top of the list, they've fallen short of their rich history as the game's highest-profile sponsor. The network tapped Olympic skier Lindsey Vonn for a Super Bowl commercial, showing not only her childhood videos and past runs on the slopes, but how she's preparing for her own big game. The ad claims that Skittles created a Super Bowl commercial that only one person can view: a California teenager named Marcos Menendez.

The NFL's ratings slide continued through its final game of the season.

Here's why we pay so much for time on Super Bowl: scale.

Eagles fans celebrate the second touchdown during the second quarter of Super Bowl LII against the Patriots at a local bar on February 4, 2018 in Philadelphia. It featured David Harbour (Stranger Things) spoofing Super Bowl commercials that we've all seen in the past and saying, "It's a Tide ad". "We felt confident coming in and we just went out there and played football", the underdog Foles told NBC's Dan Patrick immediately after the win. The game started out at only 89 million viewers at kickoff, rose to 98.5 million for the 7:00-7:30 PM ET window, then held steady at 106 million from 8:00-9:30. The Super Bowl offered some clear-cut examples of this courtesy of ads by Budweiser and Stella Artois that ostensibly concentrated on water, not beer, with the Anheuser-Busch InBev brands promoting what they are doing to bring clean water to areas struck by natural disasters (Budweiser) and developing countries (Stella Artois).

The numbers for television's biggest event of the year may be down, but the game itself was an absolute classic.

There are many theories and guesses as to why the NFL's ratings are going down, some more valid than others. Like on January 23, CBS was the most watched net of Tuesday night with 10.83 million tuning in. The NFL broadcaster streams the Super Bowl on their respective live stream tool.



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