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Apple Confirms Acquisition of Shazam, Calling It a 'Natual Fit'

12 Diciembre 2017, 06:10 | Martinez Canez

Apple Confirms Acquisition of Shazam, Calling It a 'Natual Fit'

Shazam logo

As of mid-2017, Apple Music had 27 million subscribers, behind rival music streaming service Spotify's 60 million users.

Apple confirmed Monday it has acquired the music discovery app Shazam.

The Shazam purchase could help Apple improve its music recommendation engine and thereby level the playing field with Spotify, which currently owns the category.

An earlier concept, championed by shopkick, communicates with a phone's mic instead of a short-range Bluetooth signal. Per Recode, the deal is estimated to be worth some $400 million.

For its part, Shazam appears excited to be joining the Apple fold.

Going forward, Apple said it plans to nurture the service. If that's true, Apple is paying significantly less than Shazam had been valued at.

Shopkick soon jumped on the beacon bandwagon, combining its audio-based rewards system with Bluetooth devices.

Jay Sekulow, a member of the President's legal team, tells me: "The Department of Justice and FBI cannot ignore the multiple problems that have been created by these obvious conflicts of interests".

In either case, the matchup looks like a potentially good one because both entities have long been focused on providing consumer-friendly experiences around entertainment-related media and pairing this with the latest mobile technology. This feature, called Now Playing, even works offline. I imagine it will eventually be integrated directly into the iPhone's iOS. The firm raised $143.5m to date and backers include Kleiner Perkins and DN Capital. It has expanded beyond its own app through partnerships with companies such as Snapchat and Apple, where its capabilities are already employed by virtual assistant Siri. "We have exciting plans in store", it said.

Apple has bought Shazam, the app for identifying songs. Apple could also make use of Shazam's AR technology. Financial terms of the deal were not disclosed.

Apple did not share further details about the agreement.

Founded in 1999, Shazam was a rarity in music tech: a profitable company.



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