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prensaestatal.com Octubre 22, 2017


Amazon Takes Alexa To India, Launches Echo, Echo Plus & Echo Dot

06 Octubre 2017, 07:44 | Dolorita Barahona

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All the three smart speakers are powered by Amazon's Alexa, a smart virtual assistant.

The Sonos One, a sleek $199 smart speaker, looks almost identical to the Sonos Play:1, with a similar full-body speaker grill design. However, the offer is only valid for a limited period of time. Users will then be able to pair their Echo speaker with their current Sonos speaker.

In addition to the new speaker, starting today, all existing Sonos speakers can be controlled via an Alexa-powered device like the Echo or Dot, thanks to a software update and a Sonos Alexa skill.

Today in New York, Sonos spoke to us in the audience about a handsome replacement to the Play: 1 but also provided an update for those who've invested into the Sonos ecosystem already. "Amazon and Sonos team worked together day and night to make it feel like magic", Mieko Kusano, senior director of product management said at the event in NY. The voice capture technology in the speaker allows it to clearly hear and understand what's being said over the music.

Nissan has announced a new voice integration with Amazon Alexa that will allow owners of compatible models to use voice commands to lock or unlock the auto and perform more tasks. When Echo detects the wake word, the device's light ring turns blue and begins streaming the request to the cloud where Alexa processes the request.

The Sonos team, as they moved into voice, wanted the experience to be human-centric.

Amazon tied up with many content creators in India to make content services available on Echo speakers, like news. This puts the Amazon Echo at Rs. 6,999 (~$105), the Echo Dot at Rs. 3,149 (~$48), and the Echo Plus at Rs. 10,499 (~$160). To wit, Sonos has a new "works with Sonos" badge, and today it announced partners such as Logitech, Samsung SmartThings and HDL.

And the Echo Spot, a small circular device with a screen that Amazon thinks you'll put by your bedside like a clock. Initially, it will work with ZigBee-supported products from Philips Hue.

It has been priced at Rs. 4,499 and comes in Black and White colour options.

The launch of the Sonos One seems to be a direct response to Apple using the company in the marketing of its HomePod earlier in the year, criticising previous Sonos devices for its lack of voice-controlled power directly from the device, forcing the use of an application. Alexa is essential to the working of Echo but has so far been unavailable in India. Each will also hit offline shops like Croma and Reliance Digital after the invite-only period is done and dusted with.



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