Enero 22, 2018

Calling all 'Star Wars' fans: This is the event you're looking for

01 Setiembre 2017, 11:49 | Dolorita Barahona

Calling all 'Star Wars' fans: This is the event you're looking for

Lenovo AR Mirage VR Star Wars Mixed Reality Jedi Challenge Disney News Berlin IFA 2017 Specs

"Star Wars" is the biggest toy franchise around, driving $618 million in USA toy sales in the last 12 months, and far more overseas.

Star Wars is expected to announce a number of new merchandise items on Force Friday II, Sept. 1. We only have to wait until December 15th to find out.

The new app will coincide with Force Friday II - a world-wide merchandising event where the film franchise shows off new toys and products ahead of an upcoming Star Wars flick - that will run from September 1-3.

The augmented reality adventure will continue through the weekend, as "Star Wars" fans across the planet unite for "Find the Force", the pop-up AR treasure hunt rolling out at 20,000 retail locations around the world for "Force Friday II" from September 1-3. When it does go on sale, it will be available to buy via Lenovo's web site, along with Best Buy. The unveiling was part of the global Force Friday II celebration kicking off, starting in Australia where stores opened their doors at midnight for fans seeking new "Star Wars: The Last Jedi" products. Students should plan to get there early as a free Star Wars mini poster will be given to the first 100 guests who make a purchase.

Labor Day Weekend sales also will be held at several of the outlet stores. Dubsmash will feature content around the experience to help generate even more excitement for fans.

The Star Wars app will be offering fans another way to celebrate, this one without costing any money. In the past, a female supporting character wouldn't have received the Lego treatment, but it's clear that Lucasfilmis now making sure to give every character the spotlight, regardless of gender, color or race. During a Force Friday toy demonstration on the Disney Lot, it was explained to me that our boy BB-8 will actually "run away" from BB-9E.

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