Enero 23, 2018

Fitbit Launches New Smartwatch

29 Agosto 2017, 06:22 | Benedicto Grullon

Meet Ionic, Fitbit's First Smartwatch and Last Chance to Beat Apple

Fitbit just unveiled three new products — including its first pair of wireless headphones

Fitbit shares were up 6.4%, near 6.10, in morning trading on the stock market today.

Fitbit is not messing around with availability of the Ionic, with exception to U.S. mobile carriers.

Built-in NFC chip lets you make payments on the go, right from your wrist. A Fitbit Ionic Adidas special edition is also scheduled for 2018. With clever features like run detect and auto-pause - for when you have to stop at a traffic light - alongside wireless Bluetooth music playback, you can happily take the Ionic out with you while leaving your phone at home. Coming to the pricing, the Fitbit Ionic costs $300 and is now available for presale on

This suggests Ionic availability between September 18 and 25, 2017.

It remains to be seen how well the Ionic does, both in terms of sales and the product's actual performance.

Earlier this month, full device renders for Fitbit's first-ever smartwatch popped up online to give us a pretty clear look at what to expect from the wearable. The company claims that it's "extremely lightweight" with an ergonomic design "comfortable enough to wear all day and night". Fitbit just needs to cover the basics, and they're built in with the Fitbit Pay wallet, notifications, automatic sleep-tracking, automatic swim-tracking, and automatic GPS-based run-tracking.

- Burnt orange tracker and clasp with slate blue band. The premium looking Horween leather accessories in cognac and midnight blue color will cost $59.95.

The Ionic smartwatch is water resistant up to 50 metres and it's also equipped with a swimming mode. "It performed fantastically well in a 90-minute pool workout, including being able to use the touch screen underwater". The Ionic shows notifications for calls, texts, calendar events, and the alerts from Twitter, Facebook, Gmail, and others.

Ionic smartwatches will feature Global Positioning System, heart rate tracking, water resistance up to 50 metres, Fitbit Pay, on-board music, multiple clock faces and a battery that will last more than four days, the company said in a statement. This compares favourably with the Apple Watch's weaker one-day battery life. It should also better measure calorie burn. Moreover, the smartwatch has the new SpO2 sensor for measuring blood oxygen levels and could be used to discover sleep apnea in the future. The company also revealed its new Flyer wireless headphones, which are meant to be go hand-in-hand with the Ionic.

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit Ionic will also be supporting third-party apps as well, starting with Starbucks, Accuweather, Pandora, and cycling app Strava.

Featuring a durable, sweat-proof design and customisable fit that makes them "built for fitness", the Flyer are created to seamlessly connect to the Ionic over Bluetooth for music playback and audio coaching without the use of a phone.

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