Marcha 22, 2018

Kylie Cosmetics Is Currently Worth a Staggering $420 Million

10 Agosto 2017, 04:11 | Gervasio Siguenza

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In an interview with Women's Wear Daily, Kylie and Kris Jenner dish on the brand and give more details than ever before.

Kylie Jenner's makeup line, Kylie Cosmetics, is has already brought in $420 million after bursting on the scene just 18 months ago. To put that in perspective: it reportedly took Tom Ford Beauty a decade to hit the $500 million revenue mark.

Kylie showed that she's got serious curves in the photo as she posed by mum Kris Jenner's pool in her itty bitty swimwear.

However, nobody quite predicted how successful the brand would be as a business.

"In the beginning I didn't really know what my vision was", Kylie told WWD.

By comparison, Lancome reached US$1b in 2015 after 80 years in the beauty world, according to WWD. The style has become something of a signature look for the reality star - even if she sometimes strays from it for a bit by going bronde or a little bit shorter, she typically always goes back to her tried-and-true tousled waves.

"I've been obsessed with lipliners and lipsticks and I can't leave the house without them, so probably just my obsession with it", she said of founding Kylie Cosmetics.

The younger sister of Kim Kardashian certainly had plenty to celebrate as she enjoyed a day with her mother and manager Kris. But admittedly, Kylie simply uses her social media accounts such as her Snapchat, to inform her potential customers.

Kylie has been keeping her clothes on a lot recently, pouring all her time into her new docu-series.

She noted that they "make sure there isn't overlap".

Kylie, who turns 20 on Thursday, discharged her first Lip Kits in late 2015 as a test line and set up her organization's name a couple of months after the fact.

The Lip Kits are so popular that new editions - which are released nearly weekly - sell out instantly. They sold out in seconds.

Looks like all those lip kit sales are materializing into a veritable empire.

The first product drop included 5,000 units of each lip kit, which go for $29 each.

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