Marcha 24, 2018

Samsung Beats Apple in N. American Smartphone Market

03 Agosto 2017, 08:12 | Benedicto Grullon

Image Source Zach Epstein BGR

Image Source Zach Epstein BGR

Apple held on to second place by shipping 41 million iPhones, increasing its annual shipments volume by 2%, despite anticipation building for a significant product refresh later in the year. Its share in the same period last year was 4.3%.

In order to provide this compelling reason, Apple must surely deliver a killer app with the iPhone 8. Maybe it's the upgrade to a nearly bezel-less OLED display.

In comparison, Apple's global marketshare declined slightly from 11,8% last year to 11,4% this year - bringing Huawei to within 0,7% of Apple's marketshare. Will there be one at all?

The IDC expect that the next two quarters will bring back-to-back positive year-over-year growth, contributing to an overall picture of 2017 as a 'rebound year' for the market.

By picking apart the code in Apple's HomePod firmware, developers have now confirmed tons of rumored iPhone 8 details. Its 10.7 percent market share puts it just behind the Cupertino company. But it's worth understanding these dynamics so you can take a lot of these reports with a grain of salt.

Morgan Stanley analyst Katy Huberty pointed to the strong revenue forecast and what she termed confident-sounding remarks by Apple executives. Because it is excellent in reducing production cost, there is a high chance that it will be applied to flexible displays and Smartphones that will be released by Samsung Display and Samsung Electronics. Cook said they "grew extremely strongly" during the most recent quarter in China.

Samsung are getting ready to launch a new rugged version of the S8 in the US, the Samsung Galaxy S8 Active, this handset will be exclusive to AT&T and it is expected to be a popular device.

The services push, however, comes with risks.

"Apple's iPhone has gone out of fashion in China and this is placing a cap on its worldwide performance", explained Strategy Analytics' Linda Sui.

Apple has made swift moves to comply, despite concern from overseas business groups who say the law's strict data rules and storage requirements are overly vague.

So we're seeing a decrease in this 'other' category, which lumps all of the lesser known smartphone OEMs (such as HTC, LG, etc.) together. Samsung took the top place in the market for the first time since the second quarter last year.

Samsung still enjoys the lionshare of the global smartphone market at 22,1%, followed by Apple and Huawei ranked third. While some reports have suggested that the major carriers will offer deals to ensure that consumers do not need to shell out this amount of money, other whispers have been bad news for Apple purchasers. Developers downloaded the software and began digging through it, uncovering a trove of iPhone 8 details in the process.

Huawei's problem in the US is special. "They're very different", Cook said. Xiaomi doesn't want the hassle.

Cook directly addressed those assertions on Tuesday. Andy Hargreaves at KeyBanc Capital Markets said the rate of iPhone sales from the past quarter were about in line with the prior four years.

I wrote yesterday that Apple's Q4 guidance would give a big clue about iPhone 8 timing, but that it might not be easy to decode.

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